No matter where you have been or what you have done, God has an amazing plan for your life. In the inner cities of America, we let the prostitute, the addict, the hopeless and the forgotten know one thing: U MATTER. No matter what hardships may come your way, we believe that every life has great value. “God so loved that He gave his only Son…” (John 3:16) Every U MATTER product that you purchase causes us to reach another soul with the love of God and we are grateful. Thank you.